Back in February, Selena Gomez announced she was going into makeup. The pandemic pushed the line’s summer 2020 launch date a little, but on August 4, Gomez announced the official release date: September 3, 2020.

“I’m SO excited to finally share that @RareBeauty will be launching September 3rd only at @Sephora, @SephoraCanada, @SephoraMx and RareBeauty.com,” Gomez wrote on her Instagram. “I’ve had so much fun creating everything and can’t wait for y’all to try it all! I hope you love it as much as I do!”

What products will Selena’s makeup line have?

Gomez has confirmed the line will have foundation, concealer, lipstick, and eyeshadow. She told Amy Schumer in her Interview profile that there will be 48 shades of foundation. She also promised that she’ll make a mascara that doesn’t clump.

Schumer asked Gomez about her relationship with makeup. Gomez explained, “I wanted to start a conversation about how can you make yourself feel great. It’s not necessarily about needing these things to make yourself feel beautiful. People of my generation have all this pressure to look a certain way, and I wanted to make a line that took away a bit of that pressure. I use real people in the campaigns. I have 48 shades of foundation and concealer. It’s all very clean and easy. I wanted people to feel safe.”

What products has Selena teased so far?

Gomez has primarily showed off the line’s lipstick and eyeshadow colors, along with a look at its liquid eyeliner.

When is Rare Beauty launching?

Gomez initially said the line would come out in summer 2020 and that it would go global in 2021.

“The line is going to be at every Sephora store, and we will go globally next year,” Gomez said in February. “There’s lots and lots of other things I want to share with you guys, but we’re going to share them within a few months.”

In early August, Gomez announced the official launch date: late summer, September 3. “I’m SO excited to finally share that @RareBeauty will be launching September 3rd only at @Sephora, @SephoraCanada, @SephoraMx and RareBeauty.com,” Gomez wrote on her Instagram. “I’ve had so much fun creating everything and can’t wait for y’all to try it all! I hope you love it as much as I do!”

Source : Elle

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